What is a good open rate for email campaign?
Emails, we receive them every day, from various brands; sometimes we open them, sometimes we throw them away (RIP); I'm referring to emails, of course. This article is for you if you send emails on a regular basis and don't know what your average email open rate is. We will cover the following topics: 1. What is email opening rate? 2. What is a good opening rate in email marketing? 3. How to achieve a good opening rate in email marketing? 4. Checklist before you start the campaign Are you ready? Fortunately, we are too.
What is email opening rate?
You must be able to review your mailing campaigns once they have been sent. Key performance indicators (KPI) like the bounce rate, spam rate, engagement rate, or click rate are used for this. The open rate is simply the proportion of emails sent to your contacts that are actually opened. If you sent 1000 emails and 450 recipients opened them, for instance, your average email open rate would be 45%. You find it difficult to know about email open rate calculation. No worries, we cover it below.
How important opening rate is:
As I have mentioned, the basis of an email campaign is monitoring and evaluating its return. One of the most crucial performance metrics is the email open rate since if it is low, the marketing campaign will undoubtedly not be very successful. Your open rate could be low if: 1. The database is inaccurate or of low quality. 2. The email subject line is not compelling enough to generate attention. 3. Technical configuration of your mail
What is a good opening rate in email marketing?
A good email open rate is estimated to be in the range of 30 and 35%. If you're higher than that, congrats! Don't worry if you're below; we'll show you how to correct it! Once again, these numbers are just an average and it differs by industry and geography. An email can occasionally irritate a customer who is not necessarily interested in buying your product or offering. Cold emails carry a risk because the recipient doesn't know you and doesn't immediately trust you. He might be attracted by your email, though, if the subject line is intriguing. A good open rate is therefore thought to be between 30 and 35%.
How to achieve a good opening rate in email marketing?
Here are a few simple tips that will help you increase the open rate of your emails: 1. Choose the right time to send your emails The most effective time to send your email may vary depending on the industry you engage in. During the day, the best time slots are between 9 am and 1:00 pm, after a short lunch break. As for the day, it varies according to the user and his sector of activity. We learned that Tuesday has the highest open rate and click rate, making it the most popular day to send emails. Weekends were the least popular days to send emails, and they also had the lowest open rates. Every email list is made up of a different group of people with different habits. So, your best send time may or may not be the same as other businesses. 2. Catchy or Short Subject Lines The email subject line is the first thing your contact sees in their email box. It should be short, clear, concise and catchy. It is therefore important not to neglect it. 3. Database Quality If you don’t have a good database, your email campaign may land directly in spam, which can cause your open rate to drop! 3 tips to avoid the same: A. Don’t include too many images: The more images an email contains, the more it is considered spam. B. Email acceptance: Basically, the better your contact list is, the more openings you will get, the higher your rates will be. C. Don’t include too many links
Checklist before you start the campaign
Before sending your marketing campaigns, it is important to check some things so that your campaign has a better open rate! To do this, you can: A. Review the content of your email, B. Check if your links are working, C. Test your email, D. Check your contact list. Once these simple gestures are completed, you must take into account the more “technical” configuration of your mail, that is to say the one that can allow you to avoid going directly into the spam box, with these 3 steps: 1. The SPF: tell your prospect’s server that you have permission to send emails. If not, head for the SPAMS. 2. The DKIM: tell the domain that you are authorized to send this mail. Otherwise, it’s SPAM guaranteed! 3. The DMARC: this setting allows you to respect the digital standards and pass the “Anti Spam '' filters of your prospects. If you don’t? You’re considered a spammer.
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